Introduction to Digital Marketing

Today’s age of Internet has opened a gate of vast number ofopportunities for companies. Using social networks, an individualcannot just share a personal picture of a person’s birthday but alsoearn customers for one’s company and reach them handily. The speed and ease with which the electronic media transmitsinformation and help enhance a company is remarkable.

Nowadays Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. The speed and straightforwardness with which the digital media transmits data and support a business is astonishing.  In this Introduction to Digital Marketing E-Guide, every single aspect of Digital Marketing will be discussed to help marketers understand what Digital Marketing is, how it functions, and how it can help them optimize their marketing campaign.

The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were. This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.


Every marketer needs to learn how to exploit digital marketing resources, tools and techniques to be able to enhance their customer value proposition and help achieve their organisational goals.

This means designing an accessible, usable and value-adding site and with a range of inter-related digital marketing tools and techniques — incorporated with conventional tools and techniques — to drive traffic, conversion, participation and referrals.

Who should attend?

This training is intended for men and women that wish to get a better comprehension of the main digital marketing tools and techniques available with a view to enhancing their digital marketing activities in addition to measuring their effectiveness. It is an established training and has proven particularly helpful to people either new to electronic marketing (or specific aspects thereof) and/or those wanting to confirm they have got the fundamentals right!

1- What is Marketing?

Marketing refers to the actions of a company related to buying and selling a service or product. Individuals working in marketing departments of companies attempt to get the attention of target audiences by using slogans, packaging design, celebrity
endorsement and overall media exposure.
The 4 Ps of marketing
The traditional definition of marketing is simply”placing the ideal product in the perfect place, at the perfect price, at the ideal time.”
Stripping away the complexity could be strong.
The Four Ps of marketing helps us by focusing on these four key areas:
● Product
● Price
● Place
● Promotion
Online Marketing
As of 2015, roughly 70 percent of U.S. adults store online at least
monthly, and 33 percent are believed to shop online weekly. Online sales in the USA are expected to rise from $335 billion in 2015 to
$523 billion in 2020, a staggering increase of 56%. Taking these statistics under consideration, it’s very important for
marketers to use online tools like social media and electronic advertising, both on web site and mobile device applications, in
addition to internet forums. Considering an proper distribution channel for products bought online is also an important step in the
procedure. Internet marketing is a vital element of a comprehensive marketing strategy.

A).What’s Digital Marketing?

At a high level, digital advertising means advertising delivered through electronic channels like search engines, sites, social
networking, email, and mobile programs. Although this term covers a broad selection of marketing activities, all of which aren’t universally agreed upon, we will concentrate on the most frequent types below.
So Just What is Digital Marketing?
From your site itself to your internet branding electronic advertising, email marketing, online brochures, and outside — there is a massive
spectrum of tactics and resources that fall under the umbrella of electronic marketing. And the best digital marketers have a clear
picture of how each strength or strategy supports their overarching

B). Assets

● Your website
● Blog posts
● Ebooks and whitepapers
● Infographics
● Interactive tools

C). How does this differ from Traditional Marketing?

Classic marketing refers to any sort of advertising, advertising or effort that’s been used by businesses for years, and with a proven success rate. Methods of Traditional Marketing may include print advertisements, like billboards, newsletters, flyers and newspaper print ads.

D). Benefits of Digital Marketing over Traditional Marketing.

Advantages of Digital Marketing
You can target a local audience, but also an international one. Further, you can tailor a campaign to specific audience
demographics, such as gender, location, age and interests.
This means your campaign will be more effective.
Digital advertising is cost-efficient. Though some invest in paid advertisements online nonetheless, the price is still cheaper compared to traditional advertising.

Advantages of Traditional Marketing:

It is easy to reach your target neighborhood audience.​ By way of instance, a radio advertisement might play in 1 location: your town or area. Or mailbox flyers will visit families in a select number of suburbs.

The materials could be kept.​ It’s simple to understand. It can be readily understood by most people since they’re already exposed to this sort of strategy.

It’s easy to understand.​ It can be easily understood by most people because they are already exposed to this kind of strategy.

How We Use Both Digital & Traditional Marketing Our traditional advertising methods support our electronic marketing efforts. Both do not function in exclusion from one another. But we just use hard copy marketing materials to further strengthen a relationship with a touch, referral partner or customer. We do not invest in radio or television advertisements, by way of instance, but we’ll give brochures to someone who’s interested in our services.

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Digital WIth Harshit

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